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What are the advantages and disadvantages of Internet
surveys?
Advantages:
· Low cost
· Self-administration increases
response to sensitive questions, avoids social desirability bias
· Reduced response or question
order effects
· No interviewer bias
· Data processing time and cost
reduced
Disadvantages:
· Biased coverage – those without
computers can never be interviewed, a major drawback in general population
surveys
· Sampling frames difficult to
develop and keep current (e-mail addresses change often)
· Computer literacy requirement
of respondent
· No guarantee that selected
respondent is the actual respondent
The
links below look at the advantages and disadvantages of the various modes:
What are the
advantages and disadvantages of Internet surveys?
What are the
advantages and disadvantages of mail surveys?
What are the
advantages and disadvantages of telephone interviewing?
What are the
advantages and disadvantages of in-person interviewing?
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