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What are the advantages and
disadvantages of in-person interviewing?
Advantages:
·
Best coverage of household surveys
·
Lowest nonresponse
·
Use of visual tools (hand cards, calendars)
·
Longer, more complex interviews possible
·
Greater likelihood of interviewing correct sample person
·
In establishment surveys, facility characteristics can be
documented
Disadvantages:
·
High cost
·
Longer time to collect data
·
Some sampled addresses may be less accessible to interviewers
(high rise buildings, gated communities, high crime areas).
·
If interviewer-administered, possible interviewer bias
·
If interviewer-administered, possible higher social desirability
bias on sensitive questions.
The
links below look at the advantages and disadvantages of the various modes:
What are the
advantages and disadvantages of Internet surveys?
What are the
advantages and disadvantages of mail surveys?
What are the
advantages and disadvantages of telephone interviewing?
What are the
advantages and disadvantages of in-person interviewing?
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