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Public Opinion/Policy
If you have a legislative
or referendum agenda, get the public's opinion. Does a majority support
your agenda? Do you need to frame your agenda in a particular way to increase
public opinion? Surveys can support your position or help you strengthen
your message.
Community Attitude
These surveys focus on
attitudes, priorities and biases within geographical areas or demographic
groups. Community attitude studies can provide a truer measure of local
opinion than public meetings which bring out the self-interests.
State of the Industry
Associations are assumed
to be information-bearer for their industry. Do you have the information
that reporters, lawmakers and other policy-makers need? Surveys of your
members and nonmembers can put the information at your fingertips.
Customer/Membership
Satisfaction
Maintaining and
increasing consumer satisfaction is one of the keys to growth and
retention. The right survey can provide the answers necessary to make the
many decisions that influence this all-important prerequisite for success.
Customer/Membership
Attrition
Lost customers/members
equal lost revenues. If your attrition rate is too high, we'll help to find
out why and what can be done to reverse the trend.
Competition
What does your
competition offer that you don't? More attractive products or services?
Better pricing? A more convenient location? Different hours? More effective
advertising? Remove the guesswork from your responsiveness to the
competitive environment.
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Philosophy
Communications and Marketing
Research
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